Designed Literature (Part Two)

(Continued from Part One)

At the convergence of these typographical trends, modern software lets an author design his own text. Certainly, writers have not absorbed all aspects of typography, and the actual crafting of fonts is still reserved for typographers. But page layout, typeface, proportions and color have all been left to the public by Adobe Suites and freeware.

The world of words is going the way of the music industry. An author can now self-publish by drafting in InDesign, exporting to .azm, and posting a file to Amazon for sale. Today, many authors self-publish, letting readers pay what they think the book is worth. (Additionally, if the bibliophile requires it, an ebook file can be printed for an upcharge by any number of sites that offer Print On-Demand services.)

This phenomena is certainly an economic boon for mainstream authors, but it carries with it the history of avant-garde self-publishing. Most art books of the last century were self-published, and even giants like Joyce personally printed their early works.

So, all this is unexciting. Digital self-publishing is a more convenient incarnation of past practice; nothing new. Certainly, this seems an adequate survey of the present.

But true art is created with the future in mind. So, in pursuit of relevance, I will mention some of the places I see literature meeting design in new ways.

Designed Literature (Part One)

Everything is designed. The keyboard I type on, the clothes I wear, the interface I toggle, the desk, the fridge magnets, the storebrand tea, etc etc. All designed. Humans, like all creatures, are always adjusting their environment to make survival more convenient.

Since the industrial revolution, the mass production of industrial designs has changed our landscape so much that neo-luddites (who prefer the term "environmentalists") call for an end to all industrialization, for the sake of "recovering the environment". But it's obvious that man has not destroyed "the environment"; he has made a new environment better suited to his needs.

The new landscape is here to stay, and it will only grow. We ought to accept design, and try to be discerning about it, rather than ignore or reject it, because it democratizes discovery, improving quality of life for everyone.

So, to focus on a field of design chronically behind the rest: literature. Any designed text is a work of typography, which is usually taught with graphic design. People who study typography may work printing posters, designing typefaces, or printing books. So, now that the connection's established, let's look at designed literature as a continuum.